Hiring organization
Employment Type
Full-time
Industry
Marketing
Job Location
Lagos, Lagos, Nigeria
Base Salary
₦Attractive
Date posted
January 22, 2021
Position title
Digital Marketing Specialist at Gokada
Description
The Digital Media Specialist will lead our marketing efforts using new media and digital tools.
If you can efficiently and creatively handle various online marketing tools, including websites, podcasts and blogs, this position is for you. You will work with a variety of teams to coordinate our marketing, advertising and promotional activities.Your goal is to increase client engagement and promote our company.
Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Present workable recommendations to the Head of Growth of the organization
Requirements
- 2+ Years of Experience in Digital Marketing
- Experience executing paid social media campaigns
- Knowledge of video and picture editing software such as Adobe is a plus
- Must be able to juggle multiple projects at the same time
- Incredible attention to detail
- Full understanding of all social media platforms
- Problem solving skills
- Knowledge of content management systems
- An ability to multitask and perform under tight deadlines
- Strong verbal and written communication skills
