Job Description Summary:
Function Related Activities/Key Responsibilities:
Lead, design and implement integrated short and mid-term strategies for Global and Regional Customers in the Franchise Unit to accelerate customer-back, consumer-centric programing and thus accelerate incidence-, NSR- and Margin growth with these Customers by bringing in the “voice of the customer” into our TCCC program design early and thus maximize relevance and execution at the POP/ “shop floor”
Key Objective is to accelerate our TCCS basket incidence with Customers and accelerate sustainable topline NSR- and Margin growth
Key Deliverables are: Customer-relevant occasion and portfolio development plans, defining shopper relevant category bundles and mechanics, an impactful calendar of activation that ties in with our customers’ activation cycles, briefing marketing accordingly for communications requirements and in outlet experiential requirements, as well as aligning execution requirements with Commercial Execution, country operations and bottler(s). This is inclusive of Revenue pools/ Targeting of occasions, shopper types, bold OBBPC approaches to drive the right assortment, SKU optimization, innovation, value to market playbooks, price terms and conditions and promo mechanics and –spends, wiring RGM 2.0 applications and implications into business plans to drive RGM/RTM linked capability with Global and Regional Customers
- Ownership of channel and customer metrics and analyses as well as agreement compliance, channel coherency and advanced analytic based approaches for leading edge category planning and customer negotiation
- The roles require good customer understanding as well strong leadership and accountability to influence our cross-functional system teams towards consumer- and customer-relevant plans that drive revenue and profit growth with a sustainable long-term competitive advantage
- Implement plans to unlock growth opportunities with channels, focused on occasion development, trip conversion and outlet expansion opportunities as well as portfolio expansion opportunities.
- Drives disciplined implementation of the channel, purchase mode playbooks.
- Build calendar of activation, brief marketing for communications requirements, co-develop channel development plans with bottlers, support priority key customer relationships with tailored activations when necessary.
- Deploy Commercial Beverages category vision and ensure consistency of value propositions with defined priority roles of the channel (e.g. recruitment, trial, frequency) with bottlers and customers.
- Co-develop channel development business plan with bottlers, including brand and package portfolio priorities and activation plans. Responsible for basing development plans in channel opportunity mapping.
- Support priority key customer relationships with tailored activations when necessary
- Manage customer specific DME as well as DME allocated to perform the work in scope.
- Bachelor’s Degree.
Related Work Experience:
- 6-8 years of leadership experience in customer, commercial, operational marketing.
- Strong planning and collaboration skills
- Strong customer understanding from an execution perspective
- Ability to think from planning to execution and solid system commercial and brand management
- Desirable to have candidates with Bottler or Customer experience
Functional Skills:
- System Planning
- Channel / Shopper Marketing
- Customer Management / Catman
- Revenue Growth Management incl. Segmentation & Occasion, Brand, Package, Price and Channel
- System & Customer Economics
You will be part of the Africa Customer & Commercial team where teams are the new heroes and our leaders are inclusive orchestrators. Together, in pursuit of our Company Vision to craft LOVED BRANDS, done SUSTAINABLY, FOR A BETTER SHARED FUTURE, we will:
- Make our CULTURE Code inevitable
- Build winning CAPABILITIES
- Change the DNA of our organization to becoming ADAPTABLE
We are doing our best to create a seamless candidate experience for you as you apply for roles within the company. Due to the high volume of vacant positions, the recruitment process may take longer than usual and there may be a longer delay between application and interview. We appreciate your patience.
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
