Hiring organization
Employment Type
Full-time
Job Location
Lagos, Lagos, Nigeria
Date posted
January 9, 2021
Position title
Apply for Digital Marketer Role at Praxis Limited
Job Description
- Lead the planning and execution of the digital marketing strategies to promote services to customers.
- Plan, organize and manage all e-mail campaigns, events, social media pages and relevant creative content per the marketing calendar to drive traffic and increase conversions on the website.
- Manage online customer acquisition and retention programs including SEO, email, affiliate, and graphics and social marketing.
- Investigate, recommend and implement new enhancements that can increase revenue, brand awareness and improve overall customer experience by analyzing the results of ongoing efforts.
- Responsible for meeting or exceeding marketing revenue targets and developing plans to make up for any shortfalls in revenue
- Use Google Analytics and other business tracking tools to make strategic and tactical recommendations
- Benchmark, measure and analyze results of online and offline marketing initiatives such as e-mail campaigns, events, promotions, SEO marketing, affiliate program and future online marketing initiatives.
- Cooperate with the web developers to make necessary changes in the website if necessary
- Perform keyword research in coordination with Supermart business objectives to optimize existing content and uncover new opportunities
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
- Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific
- Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
- Proven experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends, Google Adwords, Keyword Planner, Search Console).
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
Requirements
- Bachelor’s degree required
- 2+ years of experience of web development or digital management
- Previous supervisory experience required
- Previous work in a digital marketing firm is an advantage.
- Experience with Google Analytics, UX or Adobe
Mode of Application
Interested and qualified candidates should forward their cover letters and resume with the position applied as subject to mercy_akintola@praxisng.com and copy to hr@praxisng.com or click Apply at the bottom right of this line of text.
