- Assist In The Development, Implementation And Measurement Of Various Below The Line Campaign Programs That Focus On Customer Retention And Customer Life-Cycle Management Within The Assigned Segment.
- Leverage The Outbound And Inbound Channels For Campaign Execution Aimed At Reducing Churn And Increasing Customers Spend.
- Develop And Execute Micro-Segmented Marketing Campaigns To Generate Incremental Revenue And Reduce Dormancy Within The Enterprise Business Segment.
- Identify Opportunities Within The Assigned Segment Base For Revenue Optimization And Campaign Management With The Aim Of Developing Relevant Programs To Address These Opportunities.
- Monitor And Track Campaign Performance Over Campaign Lifecycle And Ensure Right Decisions Are Taken Regarding Continuing Or Discontinuing Campaigns.
- Design And Execute Pilot Campaigns To Determine Best Approach To Campaign Deployment, Offer Development And Campaign Scripting Before Scale-Up.• Utilize Both Inbound And Outbound Campaign Management Platforms For The Purpose Of Campaign Execution, Deployment And Evaluation.
- Provide Support To Campaign Segmentation Analyst As Required.
- Contribute And Participate In Campaign Idea Generation Meetings And Cross Functional Customer Lifecycle Management Meeting As Required
- Perform Customer Lifecycle Management Activities That Translate Into Elongated Customer Life Cycle.
- Demonstrate Broad Understanding Of Big Data End-To-End Ecosystem And Dependencies To Identify Trends In Customer Dynamics.
- Interface With Segment Managers To Understand Their Campaign Needs In Supporting Product Development And Performance Throughout Their Product Lifecycle.
Job Condition: Normal MTNN Working Conditions.
Experience & Training
Minimum Of 3-7 Years’ Experience In An Area Of Specialisation;
Experience Working In A Medium Sized Organization.
Experience In Database/Direct Marketing Or Product Management In Telecommunications Industry.
Experience In Developing Test Design, Significance Testing, Establishing Error Ranges, And Key Success Metrics.
Expertise In Experimental Test Design.
Experience With Major Campaign Management Platform(S) Within Telecoms Industry.
Demonstrable Data Mining, Analytical Skills And Segmentation Techniques.
Good Understanding Of Customer Data Analysis, Propensity Modelling And Segmentation Techniques; Excellent Understanding Of Data Manipulation And Interrogation Techniques.
Minimum Qualification BA, BSc, HND Or Other
