So many advertisers ask: What are the Top 5 Best Practices to Get More Conversions from your Facebook Meta Ad?
Engaging and creative ads don’t require expensive equipment or lots of time. Here are tips to improve the effectiveness of your creative:
Use vertical videos: Use a vertical or square aspect ratio. Most people hold their phones vertically, so you’ll cover more of their screen.
Shorten text: People on Facebook and Instagram scan quickly. In research conducted by the Mobile Marketing Association, it took two to three seconds for two out of three for people to see and cognitively recognise desktop ads compared to 0.4 seconds on mobile. Keep your text short, clear and concise to get your message across.
Add multiple images using the carousel format: Carousel allows you to show several images for people to scroll through at the same cost. It’s a great opportunity if you have lots of product or brand images. Get carousel tips.
Use calls to action: A range of call-to-action (CTA) buttons are available for Facebook and Instagram ads.
These buttons draw attention and encourage people to engage with your ad. Based on what you want people to do when they see your ad, experiment with the CTA buttons available for different ad objectives and formats. See which ones get your audience to take action.
What are the Top 5 Best Practices to Get More Conversions from your Facebook Meta Ad?