What is WhatsApp Marketing?

WhatsApp marketing is the use of the WhatsApp messaging app as a communication channel with customers, prospects and other stakeholders for the purpose of promoting a product, service or brand. It can include sending bulk messages, creating chatbots, and using WhatsApp Business API to automate and streamline communications. It’s a way to use WhatsApp as a powerful marketing tool, which can help businesses to engage with their target audience in real time, and increase sales, customer retention and brand awareness.

 

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WhatsApp is a widely-used messaging platform with over 2 billion monthly active users, which can make it an effective way to reach a large audience. Additionally, WhatsApp’s ability to facilitate group chats and broadcast messages can make it a useful tool for businesses to communicate with customers or clients.

 

What are the benefits of WhatsApp Marketing?

There are several benefits of using WhatsApp for marketing, including:

1. Personalization: WhatsApp allows businesses to communicate with customers on a one-to-one basis, which can help to create a more personalized experience.
2. Real-time communication: WhatsApp allows for real-time communication, which means that businesses can respond to customer queries and concerns in a timely manner.
3. Increased engagement: WhatsApp can be used to send personalized messages, offers, and promotions to customers, which can increase engagement and drive sales.
4. Greater reach: With over 2 billion active users worldwide, WhatsApp has a massive reach, which means that businesses can use it to reach a large audience.
5. Cost-effective: WhatsApp marketing is relatively inexpensive compared to traditional marketing methods, making it an attractive option for businesses of all sizes.
6. Automation: With WhatsApp Business API, it can help to automate and streamline communication, which can save time and resources for the business.

 

WhatsApp Open Rate compared to Email Marketing and Bulk SMS Marketing

WhatsApp has a higher open rate compared to email marketing and bulk SMS marketing. This is because WhatsApp is a mobile application and most of the users have the app installed on their mobile devices. They tend to check their WhatsApp messages more frequently than their email or SMS messages.

Additionally, WhatsApp messages are usually more personal and less formal, which can lead to a higher open rate. WhatsApp messages are often sent from friends or family members, which means that users are more likely to open them.

According to studies, WhatsApp messages have an open rate of over 90%, while the open rate for email marketing is around 20-30%. SMS open rate varies depending on the region, but it is generally lower than WhatsApp.

It’s important to note that WhatsApp messaging isn’t a mass marketing channel, it’s more of an engagement tool, that’s why the open rate is high, but you can’t send messages to an unknown audience, you need a prior consent.

However, WhatsApp marketing requires opt-in, which means that businesses can only message users who have explicitly given their consent. This can help to ensure that messages are only sent to engaged and interested users, which can result in a higher open rate.

 

Now, do you want to run a successful Marketing Campaign?

WhatsApp Marketing is the best for you. We sell WhatsApp number database of your target audience or any demographics and interest you can think of in your desired location of target. Click here, contact us on WhatsApp now and get a Quote.