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The 5As Approach to Goal Setting

The 5As Approach to Goal Setting

Sourced from: Clear Review

For a while, SMART goals have been the go-to in terms of goal-set­ting. Unfor­tu­nate­ly, they don’t work for all organ­i­sa­tions, and they only tell part of the sto­ry. Busi­ness­es today are com­plex, col­lab­o­ra­tive and rapid­ly-evolv­ing. This new decade calls for a new way of think­ing about objec­tives, which is why we at Clear Review rec­om­mend the 5As approach to goal set­ting.




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This per­for­mance man­age­ment tool and objec­tive process needs to be col­lab­o­ra­tive. Goals should be set joint­ly — and should be assess­able, aspi­ra­tional, aligned, account­able and agile:




  • ASSESS­ABLE: This is a goal that can be mea­sured, so it is clear when it’s achieved.
  • ASPI­RA­TIONAL: An aspi­ra­tional goal is stretch­ing, encour­ag­ing employ­ees to test them­selves and devel­op, ulti­mate­ly dri­ving high performance.
  • ALIGNED: All goals with­in the organ­i­sa­tion should feed into over­all organ­i­sa­tion­al goals and objectives.




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  • ACCOUNT­ABLE: Employ­ees need to know that they are account­able for the goal itself, and they need to under­stand if the goal is shared with oth­er team members.
  • AGILE: Goals should be near-term (achiev­able with­in four months) and reviewed reg­u­lar­ly to keep them mean­ing­ful and relevant.