Build on your professional skills and Earn Meta Certifications
Earn Meta Certifications
Build on your professional skills. Grow your digital marketing career. Earn Meta Certifications.
Earn a Meta Certifications: The value of Meta Certifications
Reach your professional goals on Facebook, Messenger, Instagram and WhatsApp
Master digital marketing skills to level up your productivity, credibility, confidence and career.
Meta Certification improves confidence.
Produce higher-quality work that’s more innovative.
Meta Certification proves expertise.
Establish digital product and solutions knowledge to build trust with your clients.
Meta Certification promotes work efficiency.
Run more efficient campaigns with better results.
Become a certified expert
To get started, choose an exam specialty. Prepare with free courses, study guides and practice tests and then register for an online exam. Last, but not least, proudly distinguish yourself by showcasing your credentials.
Associate · 100-101
Meta Certified Digital Marketing Associate
Measures foundational competency in creating, managing and reporting on ads across Facebook, Instagram and Messenger.
Professional · 200-101
Meta Certified Marketing Science Professional
Measures competency in using data, insights and measurement to make informed marketing recommendations.
Professional · 300-101
Meta Certified Creative Strategy Professional
Recognises advanced comprehension and strategic application of mobile fundamentals on Meta technologies and services.
Professional · 400-101
Meta Certified Media Planning Professional
Measures competency in designing Meta media strategies that align to business goals and marketing plans.
Professional · 410-101
Meta Certified Media Buying Professional
Measures competency in campaign management to reach business goals required to buy ads on Facebook, Instagram and Messenger.
Professional · 500-101
Meta Certified Marketing Developer
Measures technical implementation of marketing solutions (Meta pixel, standard events, custom conversions).
Associate · 600-101
Meta Certified Community Manager
Recognises the advanced comprehension of best practices and standards for online community management.
Professional · 700-101
Meta-certified Meta Spark creator
Recognises advanced ability to translate complex ideas into high-fidelity Meta Spark experiences management.
Beginner
CURRENT ROLE |
EXPERIENCE LEVEL |
SKILLS THAT YOU ARE LOOKING TO GAIN |
RECOMMENDED CERTIFICATION |
|---|---|---|---|
|
Entry-level marketer, looking to build a strong foundation of Meta technologies. |
Newer to the marketing world with an understanding of advertising, best practices and the Meta technologies. |
Establish a business presence on Meta technologies, refine advertising fundamentals, create and manage ads, reporting. |
DIGITAL MARKETING ASSOCIATE
|
|
Community related: Community manager, social media manager/strategist, engagement coordinator/manager, digital communication manager, communication specialist, online content coordinator |
Experience managing online communities with digital skills to navigate the “online world”. |
Define and establish a community, develop community strategies, engage and moderate my community better, measure and analyse community success. |
COMMUNITY MANAGER
|
Intermediate
CURRENT ROLE |
EXPERIENCE LEVEL |
SKILLS THAT YOU ARE LOOKING TO GAIN |
RECOMMENDED CERTIFICATION |
|---|---|---|---|
|
Digital, media or programmatic planner |
Direct and hands-on experience planning media on Meta technologies. |
Analyse advertiser needs, evaluate learning and insights, construct media recommendations, examine campaign performance. |
MEDIA PLANNING PROFESSIONAL
|
|
Media buyer, account sales, account manager, account executive |
Experience creating and managing ads on Meta technologies, knowledge of the different options for improving campaign performance and delivery via the ad auction. |
Build, manage, optimise and report on campaigns. |
MEDIA BUYING PROFESSIONAL
|
|
Media buyer, account sales, account manager, account executive |
Experience developing mobile creative strategies on Meta technologies. |
Interpret research and insights, develop creative briefs, evaluate and measure creatives. |
CREATIVE STRATEGY PROFESSIONAL
|
Advanced – Technical
CURRENT ROLE |
EXPERIENCE LEVEL |
SKILLS THAT YOU ARE LOOKING TO GAIN |
RECOMMENDED CERTIFICATION |
|---|---|---|---|
|
Data scientists, quantitative researchers |
Roughly three years of experience working with measurement strategies, executing research and working with statistics. |
Assess and reconcile business KPIs and measurement approaches, hypothesise and determine a variable for testing, recommend measurement solutions, perform and analysis, generate insights and make data-driven recommendations. |
MARKETING SCIENCE
|
|
Software developer, technical account manager/partner |
Experience as a software developer with roughly 1-2 years, proficient in HTML and JavaScript. |
Learn the ins and outs of Meta Business Manager; applying and utilising the Meta pixel, product catalogue, custom conversions and advanced matching rates. |
MARKETING DEVELOPER
|
|
Creatives, media buyer, account sales, account manager, account executive |
Advanced-level AR creators who can translate an idea into a quality interactive Meta Spark experience. |
Translate an idea into quality interactive Meta Spark experience, including the creation, publishing and management. |
META SPARK CREATOR
|
Source: https://web.facebook.com/business/learn/certification